Frank Palmasani, founder of managingcollegecost.com, began learning about the financial aid process in 1976, his first year as a high school counselor. In 1981 he moved to the College level eventually becoming a Director of Admissions. After a twelve year stint he returned to the high school arena to a position which he continues to enjoy today, serving as a Guidance Counselor. In 1985, Palmasani began delivering seminars on the College Financial Aid and Planning Process. He estimates in those years, he has delivered seminars to over 100,000 people. Frank is a member of the Illinois Association of College Admissions Counselors, the National Association of College Admissions Counselors, and the College Board. In addition to this website for parents, he also has produced seminars for high school counselors, seminars for college Admissions representatives, and a classroom presentation for students.