Celebrate Your Child’s Self-Expression This Halloween

Halloween inspires kids to exercise their creativity and imagination. Encourage your kiddo to explore different identities in the safe environment this holiday provides. After all, on October 31st, everyone is pretending to be someone (or something) they’re not!

Things that go bump in the night

Zombie, vampire, monster

Your child may have chosen a scary creature in order to confront their own fears. Spooky costumes can help your kiddo gain more confidence for the next time they’re confronted with something that seems frightening at first glance.

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How to Catch Your Monster Your young ninja heads into the closet to meet the monster that’s been keeping them awake all night, only to find out that the creature in the closet might not be scary after all. Using robots, lava pie, and a slew of wacky traps, your little one will find out that catching monsters is as tricky as it is fun. Shop now ⇨

The glamorous and graceful

Ballerina, princess, fairy

These figures are poised, elegant, and in some cases magical: it’s no wonder your little one admires them! When your child puts on a tutu, wears a crown, or sports a pair of wings, they aren’t just pretending; they’re practicing being an artist, a leader, and a helper.

Disney's Dream Big, Princess! Whether she’s putting together a restaurant menu alongside Tiana, listing treasures she’s found on her travels like Ariel, or comparing her bookshelf to Belle’s, your kiddo will learn that being a princess is more than just wearing fancy dresses and living in a castle...it’s about being brave, honorable, kind, and hardworking. Shop now ⇨

Ready for action

Super hero, fire fighter, police officer

If your little one is zooming around your neighborhood wearing a cape or a badge, they’re channeling the hero within. This type of imaginative play encourages kids to think like a hero, helping others and doing good deeds.

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Marvel's The Avengers: The Newest Avenger The Avengers are facing their toughest challenge yet, and they need help. Rumor has it there’s someone in town who’s stronger than the Hulk, braver than Captain America, and smarter than Iron Man. Join Ant-Man as he assembles Black Panther, Thor, and the rest of your kiddo’s favorite super heroes to meet the mysterious new member of the team: your child! Shop now ⇨